Pattern Group launches "Changing The Rules of the Game": the new Innovation Platform
At the heart of the platform is D-house – Dual Innovation Hub and the strategic partnership with Designtech, the first physical ecosystem in Milan, where also D-house is based, which connects creativity, technology, industry and provides access to new technologies and expertise. This hub strengthens the two core values of Pattern Group's innovation: the development of customized technological solutions and the ability to make innovation scalable for brands.
Along with D-house's role, a key element in addressing the new ESG issues introduced by European regulations is the creation of an industrial spin-off within MagnoLab, of which the Group is a partner. MagnoLab is a network of textile supply chain companies united by the goal of accelerating the transition to the Circular Economy. This space is entirely dedicated to the experimental prototyping of products made with traceable recycled materials, enabling the transformation of regenerated materials into industrializable products thanks to the Group's industrial and supply chain expertise.
A cross-cutting element is the integration of Artificial Intelligence and technologies related to the concept of "Digital Twin" into production processes, supporting the management and analysis of data required by European regulations on Sustainability and Traceability.
